For many business owners, sales can be unpredictable and gaining new customers can feel like a game of chance. If you want to grow your business consistently and profitably, you need to think of customer acquisition not as an outcome but as a process. Here’s an in-depth look at the customer acquisition equation, including how to calculate customer acquisition cost and 7 strategies you can try.
Nat Elison decided to test out his content marketing skills from running his own marketing agency by launching his own blog. As a longtime tea lover, Nat started Cup & Leaf to blog about all things tea. He publishes on a consistent schedule, reworks content to rank higher on search, and curates products for the online store. Since the launch of Cup & Leaf in early 2018, the website now sees 250,000 monthly visitors and brings in $5000 in monthly revenue. In this episode of Shopify Masters, you’ll learn from Nat Elison on how he built a successful blog, grew organic traffic, and is turning the Ecommerce business into a physical store.
Terre Bleu owners Ian and Isabelle Baird left behind their city life to fulfill their dreams of living on a farm. After five years of operations, the couples share their journey of building a following on social media, expanding sales beyond the bloom season, and creating reasons for repeat visits.
Shopping for some pricy speakers got Andrew Lissimore looking into buying them directly from the manufacturer. After scoring a pricing sheet, Andrew realized there’s a healthy margin and an opportunity to sell online. When his first sale came in a few weeks later, Andrew knew he was onto something. In this episode of Shopify Masters, you’ll learn how Andrew Lissimore got the domain for Headphones.com, how he scored a feature on CNET, and what him to pivot into headphones from speakers.
Rowena and Frank Montoya lived a comfortable life until 2009, when the couple was forced to sell everything and start from scratch. While living on a fraction of the duo’s former income, Rowena turned her homemade caramels into a successful business. Here, she shares their story of starting from scratch—and what motivates them to keep going.
Many regard the YouTube algorithm as a complete mystery—a higher power that rules over your view counts, completely outside of your control. Except that isn’t exactly true. Here’s how the YouTube algorithm works, according to Google engineers who worked on it, and how you can work with it to unlock the lion’s share of views on YouTube.
Your conversion funnel, a path your visitors take from arriving at your store to making their purchase, is a leaky bucket. Before you pour more water into the leaky bucket, learn how to patch the holes. Here’s how to find and plug leaks in your conversion funnels so you get more revenue per visitor.
While most people enjoy a few rounds of golf on the weekend, Tyler Sullivan became obsessed with the game and wanted to achieve the longest drive. Along the way, Tyler got custom clubs and drivers made that ended breaking so he started to make his own. Realizing that others might face the same frustration, Tyler started BombTech Golf and began selling the clubs and divers he made. Today, BombTech Golf is a $15 million company and Tyler credits personal responses, comments, and emails for his success.