Why Pivoting Your Business is Vital

Overhead shot of two hands clinking drinks with ice and lime wedges inside the glass.

Dylan Jacob grew up running his own businesses and knew early on when to change course and adapt. Ever since high school Dylan grew a small phone repairs business into a parts manufacturing company and later founded a company that offered the largest color selection of tiles in the United States. Despite reaching financial success, Dylan always viewed these ventures as “buffer businesses” and only found his true calling when he dove deep into solving the common problem of how to keep drinks cold. In this episode of Shopify Masters, you’ll learn from Dylan Jacob of BrüMates on how he built businesses ever since high school and how he’s been able to generate $21 Million in sales by pivoting his main target market. 


6 Google Shopping Programs and How to Set Them Up

google shopping merchant center programs

Google Shopping ads allow customers to search for, compare, and easily buy products online. But there are six main Google Shopping programs specifically made to help retailers get more out of the Google advertising platform. In this comprehensive guide, we take a look at each one, from getting set up to getting results.


Stacy London on Unethical Fashion and What Not to Wear

Portrait of Stacy London smiling at the camera standing in front of a rolling rack of clothes with one hand on her hip.Vegan fashion is a term that once called up images of burlap-like fabrics and unflattering shapes. But the world of ethical apparel has grown significantly in the past decade, shaking its “crunchy granola” reputation and attracting some of the biggest names in fashion. As style expert Stacy London tells us, the industry can’t afford to ignore the movement.


“I Call Myself KidSuper. I Had to Be Amazing”

Colm Dillane, founder and artist, KidSuperBy the time he started college, Colm Dillane had already been printing T-shirts in his parents’ basement. But that “business” would later be the catalyst for KidSuper, a brand that would later catch fire with the cool kids. It would also take Colm and his friends on a calamitous cross-U.S. road trip to ComplexCon, an annual event attended by some of the world’s biggest names in pop culture and streetwear.


The 11 Best Free Video Editing Software Programs for 2019

Best video editing software for small business

Video editing software can help you showcase your products from every angle, helping you produce professional video for platforms like Instagram, Facebook, YouTube, or anywhere else you share brand videos. There are a number of easy-to-use software options available to edit videos—many for free—that can help you stand out from your competition.


A Lesson in Project Management for Entrepreneurs

man looking at phone with phone loops

Despite solving a common problem, having massive media coverage, and being apart of the Oscars VIP gift bags, JP credits project management as the key to Phone Loops’ success. In today’s episode of Shopify Masters, you’ll hear from JP and COO of Phone Loops, Alex Gingras on the project management workflow helped them reach millions in sales.