It can seem hard to make it when anyone with the newest iPhone can call themselves a “photographer,” but it’s more than possible to make a small or considerable income from your photos. This guide will explore some of the things you should know about selling photos online with resources to help you make your photography-based business a reality.
It’s an easy mistake. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products. Why is it wrong? Because product descriptions need to sell your products, not just list bare bones product information. Let’s have a look at nine simple ways to persuade your web visitors with product descriptions that sell.
Social media marketing can help you build an audience of customers and drive sales, or it can be a time-consuming distraction. The difference is having a strategy that keeps your actions focused, along with a process that enables you to execute without taking too much attention away from running your business.
Data shows that testimonials are proven to increase conversions and play a major role in customer research and buying habits. In this guide, we’ll take a look at how you can harness the power of social proof via testimonials, and examine exactly how to source and deploy home-run reviews that drive sales and reduce uncertainty for online shoppers.
Every entrepreneur at some point learns the true meaning of “focus” and how it applies to so much more than just time management. In this episode of Shopify Masters, we talk about how to apply it to your product, your marketing, and more with a founder who built a million dollar jean company.
In this starter guide, we’ll outline the fundamentals for building an Instagram marketing strategy to help you get the most out of this fast-growing social network.
In need of some design inspiration for your Shopify store? We’ve rounded up more than 50 outstanding examples, ranging from minimal to loud and bright, to get your creative juices flowing.
Facebook is a popular advertising platform among a lot of ecommerce entrepreneurs, offering powerful tools to drive targeted paid traffic to your store. In fact, many are able to manage their own Facebook ads to grow their business, once they get the hang of the basics. In this step-by-step guide, we’ll show you how to get yourself set up with your own Facebook ads and create your first ad campaign.
Pinterest is a valuable and often under-appreciated channel for ecommerce businesses. In this starter guide, we’ll outline all of the fundamentals for marketing on Pinterest, including how to set up your profile, how to optimize your pins, how to advertise on the platform, and last but not least, how to measure your results.
Keeping an eye on your competitors helps you anticipate shifts in the market, spot new trends and successful tactics, and stay on the cutting edge of what’s working within your niche. Enter the competitive analysis: a document that gives you both a bird’s-eye view and an in-depth understanding of the other players in your market as you grow your business.