How A Domain Created Credibility

Shopping for some pricy speakers got Andrew Lissimore looking into buying them directly from the manufacturer. After scoring a pricing sheet, Andrew realized there’s a healthy margin and an opportunity to sell online. When his first sale came in a few weeks later, Andrew knew he was onto something. In this episode of Shopify Masters, you’ll learn how Andrew Lissimore got the domain for Headphones.com, how he scored a feature on CNET, and what him to pivot into headphones from speakers. 

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