How This Company Stays Profitable While Giving Away Cars

prime driven on shopify masters

Giveaways are a common marketing tactic in ecommerce, often taking the form of a free product or a gift card. But some go even bigger with their prizes. In this episode of Shopify Masters, you’ll learn from Justin Burnash, founder of Prime Driven, about how they give away entire cars—you read that right—while still making a profit.