How To Create a Need and Justify Your Use Case

A dog laying on grass wearing a Shed Defender

Being the dog owner of a Saint Bernard named Harley, Tyson Walters was constantly on cleaning duty and barely kept up with Harley’s shedding. Realizing that he’s not alone, Tyson came up with the idea of Shed Defender and started prototyping breathable onesie for dogs to reduce shedding cleanups. After going viral, testing out infomercials, and being on Shark Tank, Tyson shares the lessons learned along the way.